What are the limitations of using WhatsApp Business APIs?

What are the limitations of using WhatsApp Business APIs?

WhatsApp Business API unlocks a wide range of possibilities for businesses.

However, there are some limitations on WhatsApp Business APIs that you should be aware of.

Limitations of WhatsApp Business APIs:

Pre-Onboarding:

  1. If onboarded with WhatsApp Business API solution provider, the previous chats cannot be seen
  2. If onboarded with WhatsApp Business API solution provider, the number cannot be used on any other WhatsApp apps - including the WhatsApp & WhatsApp Business mobile app.

Post Onboarding:

  1. Businesses can send messages to customers only after a customer initiates a message. These messages are called session messages and can be sent by businesses to customers only within 24 hours of the customer sending a message
  2. After 24 hours, the session expires and businesses can only send 'template messages' to their users. Template messages must be pre-approved by WhatsApp
  3. All template messages must adhere to WhatsApp Commerce Policies
  4. WhatsApp Group Feature is not supported
  5. WhatsApp Voice or Video Calls are not supported. Voice notes are supported.
  6. WhatsApp Message Forwarding Feature is not supported
  7. WhatsApp apps cannot be used with the same number if using WhatsApp Business APIs
  8. Please also remember that a number once onboarded with WhatsApp APIs cannot be used on WhatsApp app again